- 1. Better Customer Experience: Seamless app-to-app, app-to-web, or web-to-web redirection enhances user convenience and reduces checkout friction.
- 2. Easy Reconciliation: Payments from different banks and e-wallets are consolidated, simplifying tracking and refund processing.
- 3. Enhanced Security: First-party validation lets merchants verify that payment requests are directed to the correct payer, reducing disputes and fraud risk.
- 4. 24/7 Availability: Payments can be collected anytime, supporting business continuity and customer convenience.